Peek at the Business Secrets of Deepika Homemade, Homemade Sauce from Malang, Surviving Amidst the Onslaught of CompetitionJAKARTA, KOMPAS.com - Sauce is a complementary ingredient to food and cooking that almost everyone needs to keep at home.Although there are already many sauce products on the market, this food complement still has a great opportunity to become a business product.This is the reason for Handrian Thomas (42), owner of a sauce product business called Deepika Homemade.This brand of sauce from Malang, East Java, was made and mixed directly by Handrian and two other employees at home.Also read: Secrets of 4 Generations of Grocery Stores in Bandung to Survive in the Midst of the PandemicHandrian started making sauce during the pandemic, after seeing that many frozen food products were being sold.“Because many people have to do activities at home and frozen food products are starting to appear, I thought about making a side dish, this sauce.You can make dip of various foods at home," said Handrian through a press release quoted by Kompas.com, Friday (13/5/2022).He also began selling it on social media Instagram.Handrian then also tried his luck by opening a shop in e-commerce.Also read: Closed for 3 months, this is the story of a restaurant entrepreneur in Bali surviving a pandemicHe admitted that he had not learned much about how to optimize selling online."Initially opening a shop at Shopee at that time, just opening a shop, uploading photos and giving information.But I don't know how to make my shop visible to people who are looking for sauce," he explained.Almost two years running, Handrian admitted that he had not experienced much increase in sales.He started looking for a community that could increase his knowledge about doing business online.“I joined Anja Mukti Malang who started to introduce me to online business.From here, I was also directed to take part in special training from e-commerce so that I really know the tricks of selling directly on the application,” he said.Also read: Stories of Online Store Owners Given 1 Star: Like Dirt, Favorite Products Don't Sell...Write your comments with the hashtag #JernihBerkomentar and win e-vouchers for 90 winners!Get information and insight selected by Kompas.com editorsDouble check and complete your data.Your data will be used for account verification when you need assistance or when unusual activity is found on your account.Immediately complete your data to join the #JernihBerkomentar program.