How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment!

Jess Zafarris is the director of audience engagement at Adweek.

A Government Asking Brands to Cut Marketing Spend Shows ‘Lack of Understanding’

Here Are All 27 Campaigns That Won Top Honors at the 2022 Cannes Lions

Marketers at Cannes See Spend Moving to the Creator Economy

Adidas Global Head of Marketing on Unlocking the Power of Authenticity

Organize and Leverage Your Measurement Toolbox

Customer Experience Transformation for the C-Suite

Mastering the Art and Science of Subscriber Care

Maximize the Value of First-Party Data for Today and Tomorrow

Are You Advertising With Integrity?

The Power of Leading With Your Brand’s Purpose

Want to Reach Gen Z? Make Sure Your Ads Are Legit Good

By Steve Ellis, EVP Ad Sales Strategy & Business Development, Paramount

Reach Gen Z and Younger People in the Spaces They Value

By Sarah Iooss, Head of Sales, Americas, Twitch

Adweek is the leading source of news and insight serving the brand marketing ecosystem.