Getting to know DMamam, Frozen Food Business Provides Practical and Healthy MPASIKOMPAS.com - The frozen food business, or commonly known as frozen food, is currently quite busy being loved by the Indonesian people.Various types of food are produced and packaged in such a way that it feels more practical when they are about to be consumed.There are several frozen food variants that are commonly found in the market, namely nuget, sausage, and various meatballs.Consumers who buy this mostly come from children to adults.Uniquely, there is one frozen food business in Jakarta that provides special products for complementary foods for breast milk (MPASI), named D'Mamam.This business produces a variety of healthy nuggets, meatballs, and bento for children, especially toddlers who start solids at the age of one year.Knowing more about D'Mamam's business, Kompas.com had the opportunity to talk directly with the owner and manager of D'Mamam Widati Wulandari.Wulan recounted that the frozen food business specifically for MPASI was founded based on the needs of the child.At that time he prepared all the food for children's complementary foods at home because they could not find the right quality of complementary foods on the market."I'm a typical idealistic mother, I don't want her child to eat factory food, so I make my own complementary foods at home," Wulan said when met by Kompas.com in the Kompas Gramedia Foodplace kitchen on Wednesday (27/7/2022).As a mother who at that time also worked outside the home, she found it difficult to manage time to make her own complementary foods while still working from Monday to Friday."When my son was two years old, my family moved from Jakarta to Bogor, and at that time I was no longer working. From there I started thinking about making complementary food products as a business to help working mothers like me," she said.At first, Wulan introduced complementary foods in the form of frozen food to young mothers who also worked outside the home.This product is made as a practical and healthy alternative to complementary foods."I think this will help mothers like me who are experiencing the same problem. From there it turns out to get a positive response, some even report that their child's appetite has increased," said Wulan.Seeing this, Wulan began to focus on producing frozen food solids and expanding the market.So that in 2015 he officially opened a healthy frozen food complementary food business called D'Mamam.The name D'Mamam means Dilan-Mamam, which is a combination of the name of the child named Dilan, with the word mamam (to eat).He did this naming as a form of prayer so that the child could eat voraciously.Instagram @my.foodplace/Novan Astono Hervianto Bento yakitori eggroll & cheesy chicken nuggets, frozen food from Dmamam.As a complementary food product, Wulan ensures to use quality ingredients so that it is safe for consumption by children.One of its advantages is that it does not use preservatives."We focus on marketing online, so we arrange shipments through the nearest distributor for shipping handling as quickly as possible because our products do not use preservatives," he said.He said that if all products were sent from the production center, the quality of the product would decrease because it took too long to travel.Some healthy solid food frozen food products sold at D'Mamam include nuget, meatballs, egg chicken rolls, and sausages.The selling price ranges from IDR 30,000 to IDR 75,000.A post shared by Foodplace (@my.foodplace)Write your comments with the hashtag #JernihBerkomentar and win e-vouchers for 90 winners!Get information and insight selected by Kompas.com editorsDouble check and complete your data.Your data will be used for account verification when you need assistance or when unusual activity is found on your account.Immediately complete your data to join the #JernihBerkomentar program.